CHSA Logo Style Guide

Please review these guidelines before downloading and using the logos.

These logos should only be used in ways consistent with these usage guidelines. Download Logo Package

NOTE: The logo package contains the following formats: EPS, PDF, PNG, SVG

CHSA PRIMARY LOGO

This logo should be used in all instances when proper clear space is available.

Main Logo

Black (Positive)

White (Negative)

CHSA SECONDARY LOGO

This logo which will be a limited use, non-stacked version of the logo like it appears on the website. This version of the logo should only be used when and where there is not enough height and clear space to use the preferred stacked version.

Secondary Logo

Black (Positive)

White (Negative)

LOGO CLEARSPACE

There should always be as much clear space around our logo as possible. To give it the space it deserves, all other graphic elements must remain a minimum distance away, as illustrated below. 2X = minimum clear space on all sides.

IMPROPER USAGE

DO NOT
Distort or rotate it

DO NOT
Use other typefaces to recreate our logo

DO NOT
Applay shadows or any effect

DO NOT
Change our logo colors

DO NOT
Outline our logo

DO NOT
Place our logo on any busy background areas

OUR COLORS

Primary

CHSA Red
PMS: 7621
CMYK: 21 100 95 12
RGB: 177 2 7
HEX: #b10207

CHSA Black
CMYK: 0 0 0 100
RGB: 0 0 0
HEX: #000000

APPROVED TYPEFACE

Lato Normal

A

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

Lato Bold

A

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

Lato Black

A

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0